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Boston Market Meatloaf

By Todd Wilbur


Score: 4.79. Votes: 24
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In the early 90's Boston Chicken was rockin' it. The home meal replacement chain's stock was soaring and the lines were filled with hungry customers waiting to sink their teeth into a serving of the chain's delicious rotisserie chicken. So successful was the chain with chicken, that the company quickly decided it was time to introduce other entree selections, the first of which was a delicious barbecue sauce-covered ground sirloin meatloaf. But offering the other entrees presented the company with a dilemma: what to do about the name. The bigwigs decided it was time to change the name to Boston Market, to reflect a wider menu. That meant replacing signs on hundreds of units and retooling the marketing campaigns. That name change, plus rapid expansion of the chain and growth of other similar home-style meal concepts sent the company into a tailspin. By 1988, Boston Market's goose was cooked, and the company filed for bankruptcy. Soon McDonald's stepped in to purchase the company, with the idea of closing many of the stores for good, and slapping Golden Arches on the rest. But that plan was scrapped when, after selling many of the under-performing Boston Markets, the chain began to fly once again.  Within a year of the acquisition Boston Market was profitable, and those meals with the home-cooked taste are still being served at over 700 Boston Market restaurants across the country.

Source: Even More Top Secret Recipes by Todd Wilbur.

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  • 1 cup tomato sauce
  • 1 1/2 tablespoons Kraft original barbecue sauce
  • ...

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Score: 4.79. Votes: 24
Rating of votes (24)
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Brian morris
Mar 29, 2018, 08:33

This is the best meat loaf I have ever had.

E
Oct 27, 2017, 22:43

I have tried many different meatloaf recipes, and they were all dry and tasteless. This is the best meatloaf I have ever made... perfect the first time! This will be my go to meatloaf recipe going forward, as the other recipes simply do not match up. Great job as usual Todd!

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