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Brown and Haley Almond Roca

By Todd Wilbur

Score: 5.00. Votes: 2
In stock (9867 items available)
  • $0.79

Founded in 1914 by Harry Brown and J.C. Haley in Tacoma, Washington, the Brown and Haley Candy Company is one of the oldest confectioners in the country. In 1923 the company hit the jackpot when Harry Brown and the former cook from what would eventually become the M&M/Mars candy company, created a chocolate-coated butter candy, sprinkled with California almonds. They took the sweet to Tacoma's head librarian, and she named it Almond Roca—roca means "rock" in Spanish. In 1927 the two men decided to wrap the little candies in imported gold foil and pack them into the now-familiar pink cans to extend their shelf life threefold. In fact, because of the way the candy was packaged, it was carried by troops in World War II, the Korean War, the Vietnam War, and the Gulf War.

The Brown and Haley candy company is still housed in the former shoe factory that it has occupied since 1919. Almond Roca is so popular today that it can be found in sixty-four countries and is a market leader in Hong Kong, Singapore, Korea, Taiwan, the Philippines, and Japan. The company sells more that 5 million pounds of Almond Roca each year and is the United States leading exporter of packaged confections. 

Source: Top Secret Recipes by Todd Wilbur.

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  • 1 cup (2 sticks) butter
  • 1 cup granulated sugar
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Score: 5.00. Votes: 2
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Dec 11, 2017, 07:53

I live in one of the few countries where Almond Roca isn’t readily available. The hardest thing about this recipe is waiting for the chocolate to set. Love this!

Candy Murray
Dec 10, 2017, 07:14

I have made this and it is AMAZING! So easy to make! I shared with co-workers and they ate it all. I'm going to have to make another batch!!