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Kellogg's

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    Score: 5.00. Votes: 1

    It's the Rice Krispies Treat for chocolate lovers. By replacing regular Rice Krispies with Kellogg's Cocoa Krispies, then adding a bit of cocoa to the recipe, we can clone the exact flavor of the product you otherwise have to buy in boxes. This recipe makes 16 of the crispy brown bars, or the equivalent of two boxes of the real thing.

    Source: Even More Top Secret Recipes by Todd Wilbur.

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    Score: 5.00. Votes: 1

    Not even Tony the Tiger is a match for the world’s most beloved toaster pastries. Kellogg’s Frosted Flakes is the best-selling cereal in the U.S., but Pop-Tarts are an even bigger seller for the food manufacturer, with $330 million in sales in 1996. The two-to-a-pack rectangular snacks were born in 1964, when Kellogg’s followed a competitor’s idea for breakfast pastries that could be heated through in an ordinary toaster. With the company’s experience in cereals and grains it was able to create pastries in a variety of flavors. Pop-Tarts have always dominated the toaster pastry market, but in the first half of the 1990s Nabisco was coming on strong with its own toaster pastries called Toastettes. Toastettes became so appealing to consumers because the package held eight pastries, while Pop-Tarts had six to a box. In June of 1996, Kellogg’s added two more Pop-Tarts to each box without changing the price, and Toastettes sales quickly dropped by 45 percent.

    Another move against competitor Nabisco came that same year when Kellogg’s introduced its new line of low-fat Pop-Tarts. Nabisco had earlier introduced low-fat toaster-pastries in its SnackWell’s line, but Kellogg’s low-fat version of Pop-Tarts was a much better seller.

    This recipe makes eight clones, or a box’s worth of the toaster pastries. Be sure to roll the dough very flat when preparing the pastries, and toast them on the very lowest setting of your toaster. Watch the pastries closely and pop ‘em up if the frosting begins to turn brown. 

    Nutrition Facts
    Serving size–1 pastry 
    Total servings–8 
    Calories per serving–219 
    Fat per serving–3g

    Source: Low-Fat Top Secret Recipes by Todd Wilbur.

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    Score: 4.70. Votes: 10

    Kellogg's reacted to spectacular sales of its Rice Krispies Treats with two new varieties of the popular and addictive snack, and TSR got on the case. Just about everyone has tasted the original Rice Krispies Treats. The homemade version is the first assignment in Cooking 101, after learning how to boil water. And the Kellogg's store-bought packaged version has been available for several years now. This variety, however, puts that whole Reese's "You got your peanut butter in my chocolate"  thing to work. But don't be fooled by that dark "chocolatey" coating on top. It's not actually chocolate, but rather a melt-resistant custom blend of cocoa and, uh, stuff, that tastes like chocolate but adds longer shelf-life. In the hack lab we don't use such ingredients. Instead we'll melt some real chocolate in the microwave to top our cinch of a crispy clone. Much better.

    Source: Even More Top Secret Recipes by Todd Wilbur.

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    It wasn't long after the cereal's 1928 introduction that Kellogg Kitchens invented a way to mix Rice Krispies with melted marshmallows and butter to produce an alternative, non-breakfast use for the cereal. In the early forties, the Rice Krispies Treats recipe was printed on boxes of Rice Krispies cereal. The recipe was great for kids since it was very easy to make, required no baking and could be eaten almost immediately. The popularity of these treats inspired two additional cereals in the early nineties: Fruity Marshmallow Krispies, and Rice Krispies Treats Cereal. And at the same time, Kellogg's came out with individually packaged Rice Krispies Treats, for those who wanted instant satisfaction without having to spend time in the kitchen. But that product, just like the popular recipe printed on the cereal box, contained 2 gram of fat. And since the packaged treats are so small, it's tough to eat just one.

    By using Butter Buds Sprinkles and making some other important changes to the recipe, I have come up with a treat recipe for bars that taste like the packaged product, at considerably less cost (the recipe makes the equivalent of three boxes of the real thing), and with not a single gram of fat.

    Nutrition Facts
    Serving size–1 bar
    Total servings–25
    Calories per serving–90 (Original–90)
    Fat per serving–0g (Original–2g)

    Source: Top Secret Recipes Lite by Todd Wilbur.

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    Score: 4.28. Votes: 18

    On November 18, 2009 Kellogg Co. reported a nationwide shortage of its popular Eggo frozen waffles because of interruptions at two of the four plants that make them. Historic amounts of rain closed a plant in Atlanta, and production lines at the bakery in Rossville, Tennessee were closed indefinitely for repairs. A company spokesperson claims that it would take until the summer of 2010 before shelves across the country were re-stocked at pre-shutdown levels. I hadn't cloned Eggo Waffles, but once I heard this news I immediately got to work. Fortunately, I was able to snag some of the last few boxes of several varieties of Eggos at a local Albertson's supermarket, and after a few hours in the lab I pounded out a brand-new clone recipe for everyone who is missing their Eggos. This recipe creates undercooked waffles—the homestyle version plus three other varieties, see Tidbits–that you'll be able to keep in your freezer until you get your Eggo craving. When it's time to make the waffles, drop your home-cloned version into a toaster just as you would the original Eggos. Depending on the size of your waffle iron, you may have to break or cut the waffles in half to get them to fit all the way into your toaster. Be sure to switch your toaster to its lowest setting before popping them in, and in just a couple minutes you'll be saying, "Leggo my cloned Eggo."