In 1972, brothers-in-law Leonard Marsh and Hyman Golden had become tired of running a window-washing business. They contacted their friend Arnold Greenberg and told him they wanted to start selling bottle fruit juices. Greenberg had a health-food store and thought their idea for all-natural beverages was a good one, so together they started selling pure fruit juices under the name Unadulterated Food Products. It took the trio about a decade to acquire the name they really wanted, Snapple, for $500 from a guy in Texas who has used it on an apple soda that bombed. Snapple's big break came in 1988, when the company started bottling ready-to-drink iced teas. It took only five years for Snapple to become the leader in the iced tea market, blowing away giants Lipton and Nestea. The Snapple iced tea phenomenon helped the company increase sales between 1988 and 1992 by nearly 1,300 percent.
Source: More Top Secret Recipes by Todd Wilbur.
This recipe is available in
- 2 quarts (8 cups) water
- 2 Lipton tea bags
- 16 1-gram packages Equal sweetener
- 1/3 cup bottled lemon juice
- Do This
1. Bring water to a rapid boil in a large saucepan.
2. Turn off heat, add tea bags, cover saucepan and let the tea steep for 1 hour.
3. Pour the sweetener into a 2-quart pitcher, and then add the tea. The water will still be warm and the sweetener should dissolve easily.
4. Add the lemon juice. Stir, cover and chill.
Makes 2 quarts.
Check the book Top Secret Recipes: Sodas, Smoothies, Spirits & Shakes for other flavors of this clone for Snapple Iced Tea, including raspberry, peach, strawberry, cranberry and lemon.