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Keebler

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    This company was founded as the United Biscuit Company of America back in 1927. It was made up of sixteen bakeries from Philadelphia to Salt Lake City, marketing cookies and crackers under a variety of brand names. That system lasted for twenty-two years, and eventually the name Keebler was adopted for the entire conglomerate. Keebler was linked with the United Biscuit name once again after it was bought in 1974 by a British company of that name.

    Today the company makes 50 billion cookies and crackers each year; among them are the popular Pecan Sandies, first sold in 1955. The Toffee variety came thirty-eight years later.

    Source: More Top Secret Recipes by Todd Wilbur.

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    The full-fat version of these delicious discs are the top-selling shortbread cookies in the United States. It's no wonder the baked-goods giant elected to introduce a reduced-fat version in 1994. You'll find this clone as easy to make as any other cookie recipe, but with much less fat in the crispy finished product.

    Nutrition Facts
    Serving size–1 cookie
    Total servings–30
    Calories per serving–80
    Fat per serving–3g

    Source: Low-Fat Top Secret Recipes by Todd Wilbur.

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    Keebler joined in a federation with sixteen local and regional bakeries to help form the United Biscuit Company in 1927. This system lasted for twenty-two years, until 1949, when the conglomerate chose to operate under a single name. Keebler was judged to be the most sound and memorable. In 1983 Keebler expanded its distribution to the West Coast, making the conglomerate a national concern.

    Today Keebler manufactures more than 200 different products from its 83,000-square-foot facility in Elmhurst, Illinois. Those products, including the chewy Soft Batch cookie, are sold in some 75,000 retail outlets nationwide. Total annual sales for the company are in excess of $1.5 billion, making Keebler the second-largest cookie and cracker manufacturer in the United States, with popular products that have been enjoyed by five generations of Americans. 

    Source: Top Secret Recipes by Todd Wilbur.