In Los Angeles in 1957, Del Johnson noticed an article in the Wall Street Journal about a successful $1.09 per steak steakhouse chain with locations in New York, Chicago, and San Francisco. Inspired by the article, Del decided to open his own steakhouse in L.A., but with a twist that would save him money. His idea was to develop a steakhouse where customers would order their food at a food counter and pick it up when it was ready. Doesn't sound that exciting, but the concept was a hit. After the first Sizzler was open for a year, Del decided to run a two-day, one-cent anniversary sale: buy one steak at the regular price and get a second for just a penny. Del said, "We opened at 11:00. People were lined up from 11:00 until 9:00 at night, and we sold 1,050 steaks in one day and about 1,200 the second day."
With every meal, Sizzler serves a slice of tasty cheese toast. It's a simple hack recipe that goes well with just about any entree.
Source: Top Secret Restaurant Recipes by Todd Wilbur.
This recipe is available in
- 4 tablespoons butter
- 4 slices thick-sliced French bread
- 4 teaspoons grated Parmesan cheese
- Do This
1. Melt the butter in a small saucepan in the microwave.
2. Use a brush to spread the butter evenly over one face of each slice of bread.
3. Sprinkle the Parmesan cheese over the butter.
4. Grill the bread, buttered side down, on a frying pan or griddle over medium/low heat for 5 minutes or until golden brown. Grill only the buttered side.