Haagen-Dazs

If I told you that Häagen-Dazs Vanilla Ice Cream was formulated generations ago on a dairy farm in the rolling hills of Denmark, you’d probably believe me because it sounds true. And that’s precisely what Rueben Mattus wanted you to think when he created his new ice cream brand in 1960. In the Bronx in New York City.

Rueben used a marketing technique called “foreign branding.” To set his brand apart from others, he created the impression that his new ice cream was an exotic, special recipe made with hard-to-obtain ingredients. To come up with the name, Rueben sat at his kitchen table in the mornings, blurting out non-sensical words until he eventually landed on one that sounded Danish: Häagen-Dazs. The word is meaningless; it’s not Dutch, and it even includes anumlaut, which doesn’texist in the Danish alphabet.

While the name may suggest a fancy and complicated recipe for ice cream, the Häagen-Dazs label is one of the simplest and cleanest you'll find among major ice cream brands. There are just five ordinary ingredients: cream, skim milk, cane sugar, egg yolks, and vanilla extract. And those will be the exact ingredients we’ll use in our hack.

To create my Häagen-Dazs Vanilla Ice Cream copycat recipe, I experimented with the ratios of the five ingredients through many batches until I finally zeroed in on the perfect combination for a French vanilla ice cream that’s prepared like custard but with fewer eggs and just enough butterfat to re-create the smooth mouthfeel of the original.

Follow these simple steps to prepare your ice cream base, then chill it and pour it into an ice cream maker. After 30 minutes of churning, get a spoon ready because you'll have a generous quart of the best homemade ice cream you’ve ever tasted, and it's best when it’s soft.

Try using your freshly made ice cream in one of my famous shake recipes here.