Haagen-Dazs

If I told you that Häagen-Dazs Vanilla Ice Cream was formulated generations ago on a dairy farm in the rolling hills of Denmark, you’d probably believe me. It sounds true because that’s precisely what Rueben Mattus wanted you to think when he created his new ice cream brand in 1960. In the Bronx in New York City.

Mattus used a marketing technique called “foreign branding.” To set his brand apart from others, Mattus created the impression that his new ice cream was an exotic, special recipe made with hard-to-obtain ingredients. To come up with the name, Mattus sat at his kitchen table in the mornings blurting out non-sensical words until he eventually landed on one that sounded Danish: Häagen-Dazs. The word is meaningless, it’s not Dutch, and it even includes an umlaut, which doesn’t exist in the Danish alphabet.

While the name may suggest a fancy, complicated recipe for ice cream, the Häagen-Dazs label is one of the simplest and cleanest you'll find for any major ice cream brand. There are just five very ordinary ingredients and nothing else: cream, skim milk, cane sugar, egg yolks, vanilla extract. And those will be the ingredients we’ll use in our hack.

To create my Häagen-Dazs Vanilla Ice Cream copycat recipe, I played with the ratios through many batches until I finally honed in on the right combination for a perfect French vanilla ice cream, prepared like custard, but with less egg, and just enough butterfat to re-create the smooth mouthfeel of the original.

Cook your ice cream base with the simple instructions, then get it cold and into an ice cream maker. After 30 minutes of churning grab a spoon, because you'll have a heaping quart of the best homemade ice cream you’ve ever tasted, and it's best when served a little soft.

Try using your freshly made ice cream in one of my famous shake recipes here.