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Tastykake

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    In 1914 Pittsburgh baker Philip J. Baur and Boston egg salesman Herbert T. Morris decided there was a need for prewrapped, fresh cakes in local grocery stores. The two men coined the name Tastykake for their new treats and used only the finest ingredients, delivered fresh daily to their bakery.

    The founders standards of freshness are maintained to this day. Tastykakes baked tonight are on the shelves tomorrow. That philosophy has contributed to substantial growth for the Tasty Baking Company. On its first day the firm's sales receipts totaled $28.32, and today the company boasts yearly sales of more that $200 million.

    Among the top-selling Tastykake treats are the Butterscotch Krimpets, first created in 1927. Today, approximately 6 million Butterscotch Krimpets are baked every week.

    Source: Top Secret Recipes by Todd Wilbur

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    In 1914 the founders of the Tasty Baking Company created "the cake that made Mother stop baking." Tastykake products remain popular today with millions of snack cakes shipping across the country every day. And the recipes have remained remarkably unchanged over the years. These chocolate cupcakes in several varieties are the company's top-selling item, with more than 7 million baked weekly.

    Source: Top Secret Recipes by Todd Wilbur.

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    Since it was founded in 1914, the Tasty Baking Company has continued to uphold its policy of controlled distribution to ensure freshness of its products. The company delivers only what it will sell promptly and removes cakes from the stores after just a few days in an effort to keep them from becoming stale.

    As the years went by and delivery efficiency improved, transportation routes expanded from Philadelphia to new England, the Midwest, and the South. Mixing, baking, wrapping, and packaging of the products have changed from hand operations to sophisticated automated ones, cutting the production cycle from twelve hours to forty-five minutes.

    Peanut Butter Kandy Kakes made their debut in the early 1930s as Tandy Takes. The name was eventually changed. Tastykake claims you could make almost 8 million peanut butter sandwiches with the quantity of peanut butter used in Kandy Kakes each year.

    Source: Top Secret Recipes by Todd Wilbur.