THE ORIGINAL COPYCAT RECIPES WEBSITE

Sandwiches

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    By 1978 there were more than 800 Sonic Drive-Ins in 13 states, but throughout the 1960s and 1970s there were no standardized procedures in place for franchisees. Recipes varied from restaurant to restaurant, so loyal customers never knew what their burger would taste like when visiting a new location. This inconsistency caused a sharp decline in business, and by the 1980s Sonic was in trouble. A new management team came on board in the mid-'80s and established standard franchise procedures and a Sonic Management School that turned the company around. Sonic redesigned all stores with a "retro-future" look, and today business is booming. These days a jalapeno burger that you purchase in Seattle, Washington, is guaranteed to look and taste the same as one purchased near Sonic's headquarters in Oklahoma City. How many jalapeno slices can you handle on your burger? Now you can find out.

    Source: Top Secret Recipes Unlocked by Todd Wilbur.

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    Driving through Louisiana in 1953, Troy Smith discovered a hamburger stand that had installed an intercom system to speed up ordering. Troy thought the idea of ordering food from parked cars would be perfect for his Top Hat Restaurant in Stillwater, Oklahoma. He borrowed a bunch of cars from a friend who owned a used car lot and parked the cars in a row as a guide to form stalls around his restaurant. He wired an intercom system to the stalls and renamed his drive-in "Sonic" with the slogan "Service with the Speed of Sound." The new concept was a smash, and revenues for the redesigned hotdog and hamburger stand doubled during the first week. There are no secret ingredients in this clone of Sonic's signature hamburger, just common hamburger components. The secret is how you stack the ingredients that makes this burger taste like a sonic burger.

    Source: Top Secret Recipes Unlocked by Todd Wilbur.

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