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Cookies & Brownies

Nice work. You just found copycat recipes for all of your favorite famous foods! Bestselling author and TV host, Todd Wilbur shows you how to easily duplicate the taste of iconic dishes and treats at home for less money than eating out. See if Todd has hacked your favorite cookies & brownies here. New recipes added every week.

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    Score: 4.60. Votes: 10

    Rather than trying to beat the competitors—especially if they have an exceptional product—Mrs. Fields Famous Brands throws cash at 'em. With the acquisition of Great American Cookies in 1998 by the company that made chewy mall cookies big business, Mrs. Fields is now peddling her baked wares in more than 90 percent of the premier shopping malls in the United States. That's how you make some serious dough. One of the all-time favorite cookies you can grab at any of the 364 Great American Cookies outlets is the classic snickerdoodle. Rolled in cinnamon and sugar, it's soft and chewy and will seem to be undercooked when you take it out of the oven. When it cools it should be gooey, yet firm in the middle. Just a couple bites should make you wonder: "Got milk?!" 

    Check out my recipe for Great American White Chunk Macadamia cookies here

    Source: Even More Top Secret Recipes by Todd Wilbur.

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    Score: 4.67. Votes: 6

    These soft, creme-filled sandwich cookies were the first snacks produced by McKee Foods back in 1960. It was his 4-year-old granddaughter Debbie after whom founder O.D. McKee named his line of snack cakes. O.D. was inspired by a picture of the little girl in play clothes and a straw hat, and that's the image we still find today on every package. The secret to cloning these mouth-watering snacks is re-creating the soft, chewy consistency of the oatmeal cookies. To duplicate the texture, the cookies are slightly underbaked. Then you whip up some of the easy-to-make creme filling with marshmallow creme and spread it between two of the oatmeal cookies to complete the sandwich.

    Source: Even More Top Secret Recipes by Todd Wilbur.

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    Score: 4.43. Votes: 69

    Each holiday season Starbucks brings out one of its most beloved dessert recipes: a soft triangle of white chocolate and cranberry cake covered with delicious creamy lemon frosting and dried cranberries. But when the holidays are over, the Bliss Bars go back into hiding until next season. That's when we bust out our copycat Starbucks Cranberry Bliss Bar recipe. The cake is flavored with bits of crystallized ginger that you can find in most markets near the herbs and spices. Be sure to finely mince the chunks of ginger before adding them, since ginger has a strong flavor, and you don't want anyone biting into whole chunk. For the white chocolate, one 4-ounce bar of Ghirardelli white chocolate will give you the perfect amount of chunks after you chop it up. If you can't find that brand, any brand of white chocolate will do, or you can use 4 ounces of white chocolate chips. This clone recipe will make a total of 16 cake bars, at a fraction of the cost of the original.

    For a demonstration of this classic clone recipe, check out this video.

    Check out my other copycat recipes for more Starbucks favorites here.

    Source: Top Secret Recipes Unlocked by Todd Wilbur.

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    Since they only sell these once a year, in the spring, you're bound to crave them again sometime in the fall. Now you can have a fresh batch in the off-season made from this clone recipe for the first variety of cookies sold by the Girl Scouts back in 1917.

    Craving Thin Mints? Get more Girl Scout Cookies copycat recipes here.

    Source: Even More Top Secret Recipes by Todd Wilbur.

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    This company was founded as the United Biscuit Company of America back in 1927. It was made up of sixteen bakeries from Philadelphia to Salt Lake City, marketing cookies and crackers under a variety of brand names. That system lasted for twenty-two years, and eventually the name Keebler was adopted for the entire conglomerate. Keebler was linked with the United Biscuit name once again after it was bought in 1974 by a British company of that name.

    Today the company makes 50 billion cookies and crackers each year; among them are the popular Pecan Sandies, first sold in 1955. The Toffee variety came thirty-eight years later.

    Source: More Top Secret Recipes by Todd Wilbur.

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    Score: 2.89. Votes: 9

    As you try this Chips Ahoy! copycat cookie recipe, imagine producing a quarter of a million cookies and crackers every minute. That's what Nabisco does. Which is why the conglomerate is the largest manufacturer of cookies and crackers in the world. Chips Ahoy! Chocolate Chip Cookies were developed in 1964, along with Chicken In A Biscuit Crackers and Mister Salty Pretzels. But Chips Ahoy! became the big winner for the company. Today it's the world's top-selling chocolate-chip cookie, with more than 6 billion sold every year.

    Source: More Top Secret Recipes by Todd Wilbur.

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    In 1891, a baker named Charles Rosen invented a machine that inserted fig paste into seamless pastry dough and was soon mass-producing one of the first commercially baked products in America. Rosen named his creation after the nearby town of Newton, Massachusetts, and eventually sold the recipe to the Kennedy Biscuit Company, which later became Nabisco. Today Nabisco sells over 1 billion Fig Newtons each year.

    It has long been my wish to create a satisfying clone of such an iconic snack, but I was never quite sure how to go about it. The fig filling needs to be sweet with a sour aftertaste, and thick like jam. The thin pastry would need to be tender, not tough, and should smoothly wrap around the figs without cracking. After a week or so of pureeing dry figs and testing pastry doughs, I finally had a hack that tasted great and looked just like the original.

    Since you likely don’t have a fig bar extruder in your kitchen like Charles Rosen did, we’ll use a dough folding technique to make nicely shaped bars with smooth sides, no cracks, and no visible seam. The trick is to roll out the dough on wax paper, then wrap the dough around the fig filling by lifting the wax paper up and over the filling. You can cleanly manipulate very thin dough this way, and when you flip the bar over, the seam will be hidden.

    Re-hydrating the dried figs will help make them easier to puree, and the dry pectin in the mix will thicken the figs to a jammy consistency and give the filling additional tartness (citric acid is in pectin to help activate it). This clone recipe will make 48 cookies, or more than twice what you get in two 10-ounce packages of the real thing.

    Get this recipe in "Top Secret Recipes Unleashed" exclusively on Amazon.com.

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    Score: 5.00. Votes: 7

    You're not in the mood for pumpkin pie, but you want to bake something with pumpkin in it for the holidays. Give this clone of the seasonal Mrs. Fields favorite a shot. You'll use pure canned pumpkin, plus there are pecans in there and chunks of white chocolate that can be chopped up from bars. Pull the cookies out when they're still soft in the middle and just slightly browned around the edges, and you'll produce 2 dozen perfectly baked pumpkin-pumped happy pucks.

    Update 10/12/17: A more accurate measurement for the flour in this recipe is 14 ounces by weight. If you don't have a scale, add another 2 tablespoons to the 2 1/2 cups of flour called for in the recipe. Also, you may get better results if you bake the cookies at 325 degrees for 16 minutes, or until they are just beginning to turn light brown around the bottom edges.

    Check out my other Mrs. Fields copycat recipes here

    Source: Top Secret Recipes Unlocked by Todd Wilbur.

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    Score: 5.00. Votes: 6

    Keebler joined in a federation with sixteen local and regional bakeries to help form the United Biscuit Company in 1927. This system lasted for twenty-two years, until 1949, when the conglomerate chose to operate under a single name. Keebler was judged to be the most sound and memorable. In 1983 Keebler expanded its distribution to the West Coast, making the conglomerate a national concern.

    Today Keebler manufactures more than 200 different products from its 83,000-square-foot facility in Elmhurst, Illinois. Those products, including the chewy Soft Batch cookie, are sold in some 75,000 retail outlets nationwide. Total annual sales for the company are in excess of $1.5 billion, making Keebler the second-largest cookie and cracker manufacturer in the United States, with popular products that have been enjoyed by five generations of Americans. 

    Source: Top Secret Recipes by Todd Wilbur.

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    Score: 5.00. Votes: 1

    No one knows the exact origin of the vanilla wafer but it's guessed that the recipe was developed in the South. The wafers were being created from scratch at home long before Nabisco introduced the lightweight, poker chip-like packaged cookies in 1945. Back then they were called Vanilla Wafers. But in the 60's Nabisco slapped the trade name Nilla Wafers on the box. Today the real things come about 100 to a box and really fly when whipped into the air with a little flick of the wrist. Here now, you can relive the days of old with a homemade version fresh out of the oven. This clone recipe makes about half a box's worth, and they fly just as far.

    Source: Even More Top Secret Recipes by Todd Wilbur.

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I'm Todd Wilbur,
Chronic Food Hacker

For 30 years I've been deconstructing America's most iconic brand-name foods to make the best original clone recipes for you to use at home. Welcome to my lab.

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