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Wendy's

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    Surely when Dave Thomas opened his first Wendy's Old Fashioned Hamburgers restaurant in 1969, and named it after his daughter, he never imagined the tremendous success and growth his hamburger chain would achieve. In 1989 Dave starred in a series of television ads that boosted Wendy's customer awareness level to the highest levels since its famous "Where's the beef?" campaign.

    In the same year, Wendy's introduced the Super Value Menu, a selection of items all priced under a buck. The Junior Bacon Cheeseburger was added to the selection of inexpensive items and quickly became a hit.

    Source: More Top Secret Recipes by Todd Wilbur.

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    Score: 5.00. Votes: 1

    In 1984 the diminutive Clara Peller blurted out in a series of four television ads the memorable phrase that would pop up on T-shirts and in presidential campaigns: "Where's the beef?" The ad was devised by Wendys' advertising agency to attack the misconception that its Single hamburger was smaller than its competitors "big name" hamburgers. The campaign was so original that it stole the show at the 1984 Clio Awards, winning the advertising industry's highest honors and registering the highest consumer awareness level in the industry's history.

    Source: More Top Secret Recipes by Todd Wilbur.

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    Wendy's kicked it up a notch in 1996 when the burger chain introduced the Spicy Chicken Fillet Sandwich. The deep-fried chicken fillet is breaded with a secret coating containing just a bit of sting for those who like their food with heat. It's not knock-your-socks-off hot, but the spice gives the chicken a great flavor that's got customers coming back for more.

    In this Top Secret Recipes reduced-fat Wendy's spicy chicken fillet sandwich recipe, you'll learn how to get that heat in the chicken, and then how to use a special baking technique that will give the clucker meat a breaded-and-fried consistency without too much oil.

    Nutrition Facts
    Serving size–1 sandwich
    Total servings–4
    Calories per serving–380 (Original–410)
    Fat per serving–8g (Original–15g)

    Source: Low-Fat Top Secret Recipes by Todd Wilbur.

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    In 1990 Wendy's not only added this new sandwich to its growing menu, but also added more international restaurants to the chain, including stores in Indonesia, Greece, Turkey, and Guatemala. Wendy's now claims more than 4,000 outlets around the world, with more than $3 billion in sales.

    This is an excellent sandwich if you like grilled chicken, and it contains only nine grams of fat, if you're counting.

    Source: More Top Secret Recipes by Todd Wilbur.

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    The Classic Greek Pita used the same salad base and dressing as the clone for the Chicken Caesar Pita, but replaces the chicken and Parmesan with a Greek topping that's a breeze to make. Even though Wendy's uses a pocketless pita that can be tough to find in stores, you can use the more common pocketed pita, just without opening the pocket. Instead, you heat up the pita, then fill up the center and fold it like a soft taco.  

    Source: Even More Top Secret Recipes by Todd Wilbur.

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    Score: 5.00. Votes: 4

    Early in 1997 Wendy's introduced its selection of cold "Fresh Stuffed" pita sandwiches—a nice change of pace from the typical fast food fare. Basically what you're getting is a small salad wrapped in a warm pita bread. You might be saying to yourself "That doesn't sound like much for 3 bucks!" Then I would say, "Perhaps, but what if you could make a clone yourself for a mere fraction of that?" You would say, "Cool, man! Lay it on me." And then I would say, "Here you go." 

    Source: Even More Top Secret Recipes by Todd Wilbur.

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    Did you know that Dave Thomas, the spokesman and founder of the country's third-largest hamburger chain, got his start in fried chicken with a famous Kentucky colonel? In 1962, Dave had an opportunity to turn around four failing KFC carryouts for an ownership stake in them. Dave worked hard and was eventually successful. He parlayed his new ownership into four more KFC restaurants, and in 1968 he sold them all for $1.5 million. Dave was a millionaire at age thirty-five. A year later, Dave opened his first Wendy's restaurant, and today the chain is over 5000 units strong. Pretty good for a guy who didn't finish high school.

    Here's my conversion of one of the best items on Wendy's bargain ninety-nine-cents menu that weighs in at 25 grams of fat. Let's knock this down to just eleven grams, using lean ground beef, fat-free mayo, and turkey bacon.

    Nutrition Facts 
    Serving size–1 sandwich
    Total servings–1
    Calories per serving–310 (Original–430)
    Fat per serving–11g (Original–25g)

    Source: Low-Fat Top Secret Recipes by Todd Wilbur.

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    In 1997, Wendy's announced its IPO—also known as the Initial Pita Offering—on the floor of the New York Stock Exchange. Wendy's CEO Gordon Teter rang the bell to open the day of trading while Wendy's stock traders on the floor munched out on four varieties of the pita sandwiches, including this one, the Classic Greek Fresh Stuffed Pita.

    For our low-fat clone, well cut a gaggle of grams by making the dressing fat-free, and then well use low-fat feta cheese. Following this secret formula below, you can turn what is normally a 20-fat-gram sandwich into one that weighs in with only 2.5 grams.

    Nutrition Facts
    Serving size–1 sandwich
    Total servings–4
    Calories per serving–240 (Original–440)
    Fat per serving–2.5g (Original–20g)

    Source: Low-Fat Top Secret Recipes by Todd Wilbur.

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    Publicity stunt alert. For one day in 1997, St. Petersburg, Florida, became "St. Pitas-burg" to celebrate the introduction of Wendy's Fresh Stuffed Pita sandwiches. Over 40,000 balloons formed a giant pita sandwich at a local Wendy's restaurant, while local residents and Wendy's staff learned the "art of eating a pita" from pita eating experts.

    The Chicken Caesar Fresh Stuffed Pita was one of those pitas introduced on that glorious day. See if you can figure how to eat this clone version, made with much less fat, all on your own.

    Nutrition Facts
    Serving size–1 sandwich
    Total servings–4
    Calories per serving–283 (Original–490)
    Fat per serving–5g (Original–18g)

    Source: Low-Fat Top Secret Recipes by Todd Wilbur.

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    Score: 5.00. Votes: 1

    To make a version of this frozen treat at home, with fat reduced by about 75 percent, you will need fat-free vanilla ice cream, Nestle Quick, and low-fat milk. Oh, and a blender.

    Nutrition Facts
    Serving size–1 16-ounce
    Total servings–2
    Calories per serving–470 (Original–440)
    Fat per serving–2g (Original–11g)

    Source: Top Secret Recipes Lite by Todd Wilbur.

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