THE ORIGINAL COPYCAT RECIPES WEBSITE

Sonic Drive-In

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    Word quickly spread through Oklahoma of Sonic's early success in the 1950s. One day Sonic Drive-In founder Troy Smith noticed a man measuring car stalls that surrounded the restaurant. Troy went to see what was going on, and the man introduced himself as Charles Woodrow Pappe, an entrepreneur. Charles said he was trying to figure out why the stalls were different sizes and if this had something to do with the booming business at the restaurant. Troy explained that he lined up several cars from his friend's used car lot to lay out the stalls and that the varying stall sizes were not part of the business plan—the cars he used were different sizes. The two men hit it off after that, and Charles eventually became the first franchise owner of a Sonic Drive-In, in Woodward, Oklahoma, in 1956. This burger variation is similar to the signature Sonic Burger, but with smoky BBQ sauce instead of mayo, and no pickle or sliced tomato.   

    Source: Top Secret Recipes Unlocked by Todd Wilbur.

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    By 1978 there were more than 800 Sonic Drive-Ins in 13 states, but throughout the 1960s and 1970s there were no standardized procedures in place for franchisees. Recipes varied from restaurant to restaurant, so loyal customers never knew what their burger would taste like when visiting a new location. This inconsistency caused a sharp decline in business, and by the 1980s Sonic was in trouble. A new management team came on board in the mid-'80s and established standard franchise procedures and a Sonic Management School that turned the company around. Sonic redesigned all stores with a "retro-future" look, and today business is booming. These days a jalapeno burger that you purchase in Seattle, Washington, is guaranteed to look and taste the same as one purchased near Sonic's headquarters in Oklahoma City. How many jalapeno slices can you handle on your burger? Now you can find out.

    Source: Top Secret Recipes Unlocked by Todd Wilbur.

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