Crumbl

To ensure success for their new cookie store, cousins Sawyer Hemsley and Jason McGowan knew they had to start with a great cookie recipe. Batch after batch, the partners baked milk chocolate chip cookies and shared them with taste testers for helpful advice on how to improve the recipe, until finally, they had created the very best cookie. In 2017, the cousins opened their first Crumbl cookie store in Logan, Utah to sell their new milk chocolate chip cookies. Just 7 years and over 200 cookie recipes later, Crumbl had grown to over 900 stores throughout the U.S. and Canada, and the chain now sells over 1 million cookies a day. Each week, the rotating menu features 6 cookie flavors, but a few special cookies, like this classic Semi-Sweet Chocolate Chunk Cookie are almost always on the roster due to their popularity.

To create my Crumbl Semi-Sweet Chocolate Chunk Cookie copycat recipe I started with the cookie chain’s list of ingredients. I designed a recipe using that information then systematically tweaked the formula through more than 35 batches, making minor adjustments each time. Through that process, I discovered the perfect ratio of brown sugar to white sugar improved texture and I found that baking the cookies at a higher temperature worked best for crispy edges and chewy middles. I also found that one egg isn’t enough, and two eggs are too much, so beating two eggs and measuring ¼ cup after the foam settled was the most reliable method.

Crumbl uses a large scoop to portion these cookies, but you can use your hands to form the dough into mounds with rough tops, and then be sure to bake the cookies on parchment paper. I found silicone baking mats to be too slippery, causing the cookie to spread from the bottom and split. And don’t wander too far from the oven. Your cookies are done when they’re light brown around the edges and still appear uncooked in the center, so keep at least one eye on them.

Find more famous cookie copycat recipes here.