Crumbl

To ensure success for their new cookie store, cousins Sawyer Hemsley and Jason McGowan knew they had to start with a great cookie recipe. Batch after batch, the partners baked milk chocolate chip cookies and shared them with taste testers for helpful advice on improving the recipe until, finally, they had created the very best cookie. In 2017, the cousins opened their first Crumbl cookie store in Logan, Utah to sell their new milk chocolate chip cookies. Just 7 years and over 200 cookie recipes later, Crumbl had grown to over 900 stores throughout the U.S. and Canada, and the chain now sells over 1 million cookies a day. Each week, the rotating menu features 6 cookie flavors, but a few special cookies, like this classic Semi-Sweet Chocolate Chunk Cookie are almost always on the roster due to their popularity.

To create my Crumbl Semi-Sweet Chocolate Chunk Cookie copycat recipe, I started with the cookie chain’s list of ingredients. I designed a recipe using that information and then systematically tweaked the formula through more than 35 batches, making minor adjustments each time. Through that process, I discovered the best ratio of brown sugar to white sugar, and I found that baking the cookies at a higher temperature worked best for crispy edges and chewy middles. I also found that one egg isn’t enough, and two eggs are too much, so beating two eggs and measuring ¼ cup after the foam settled was the best method for consistent results.

Crumbl uses a large scoop to portion these cookies, but you can also use your hands to form the dough into mounds with rough tops. Be sure to bake the cookies on parchment paper. I found silicone baking mats too slippery, causing the cookies to spread from the bottom and split. Also, don’t wander too far from the oven. Your cookies are done when they’re light brown around the edges and still appear uncooked in the center, so keep at least one eye on them.

This was my #3 most popular recipe of 2024. Check out the other most popular recipes of the year: Old Spaghetti Factory Rich Meat Sauce (#1), Cracker Barrel Country Fried Steak (#2), Cheesecake Factory Steak Diane (#4), Portillo's Chocolate Cake (#5).

Check out this list of our most popular recipes of all-time.

Crumbl co-founder Sawyer Hemsley used to beg his mom to bring home his favorite pink sugar cookies, sold at a local Utah hospital by a group called The Pink Ladies. This chewy vanilla cookie, topped with pink almond icing and inspired by Sawyer’s childhood favorite treat, is now among the top three most popular cookies at the national chain, and customers anxiously await its appearance in the featured cookies of the week.

My Crumbl Classic Pink Sugar Cookie copycat recipe begins with a buttery vanilla dough that bakes slowly and is done cooking before you see any browning. The center stays slightly undercooked, ensuring that the cookie, which is served cold, remains chewy in the middle. Keeping the moist center fresh and the soft frosting firm may explain why these cookies are served chilled.

The secret to the flavor of the simple buttercream frosting is just a touch of natural almond extract, and the color comes from four drops of red food coloring. Spread it on with a small frosting knife and place the dozen cookies you make with this secret formula into your refrigerator before serving, just like the real ones.

Try my Crumbl Semi-Sweet Chocolate Chunk cookie copycat recipe here.